Q&A: Helping Milk Compete Calls For A Single-Serve Approach

August 1, 2005
/ Print / Reprints /
ShareMore
/ Text Size+
Q: What does research tell us about single-serve milk in plastic bottles?

A: Kids of all ages choose milk more often when it's offered refreshingly cold in single-serve plastic bottles and in a variety of flavors, according to the School Milk Pilot Project, a study that involved 146 schools and 100,000 children across the country during the 2001-2002 school year. When schools took these steps to make milk more appealing and "cool" for kids, milk sales increased 15% in elementary schools and 22% in secondary schools. Today, more than 1,500 schools are participating in the "New Look of School Milk" program to implement the pilot project's findings and enjoy sustainable sales increases. For instance, three school districts tracked after the original study experienced milk sales growth of 13% to 34% year-over-year for three years.

Q: Why should processors start offering single-serve milk in plastic bottles?

A: If we look at the research, we see that people who don't enjoy milk as adults stopped drinking milk at about age 12. For each person who stops drinking milk, the dairy industry loses the opportunity for that person to consume 1,000 gallons of milk over his or her lifetime. It is absolutely critical to give kids great-tasting, ice-cold milk with the "wow" factor in plastic packaging to compete with their other beverage choices.

Q: Are many processors coming out with single-serves or just a few?

A: Processors across the country are making the investment in packaging, labeling and product improvements. Nationwide, processors have more than 400 milk and milk-based products in 8-oz, 13.5-oz and 16-oz sizes on the market. This figure keeps growing as processors realize it is the wave of the future.

Q: Outside of schools, where are plastic single-serves successful?

A: Milk was one of the fastest-growing beverages in foodservice last year, driven largely by the introduction of milk in single-serve plastic bottles. McDonald's® added 8-oz Milk Jugs with low-fat white and chocolate milk to its Happy Meal® choices, while Wendy's® made reduced-fat white milk and low-fat chocolate milk

in handy grab-and-go bottles an option in its Kids' Meals.

Q: How can DMI help processors move into this area?

A: We've got experts to help processors develop new flavors, choose and implement packaging changes, conduct consumer testing and scale up for production. All a processor needs to do is call our Dairy Technical Support Hotline at

800/248-8829 to get started.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

5/1/13 8:00 am EST

Food Safety Summit Conference & Expo - Live Webinar Sessions

On-Demand: The Food Safety Summit offers the opportunity to attend and participate in these selected sessions remotely by registering and joining in LIVE from your computer.

Yogurt

What’s your favorite yogurt?
View Results Poll Archive

THE MAGAZINE

Dairy Foods Magazine

april 2014 dairy foods

2014 April

A look inside Agropur; Plus we profile two cultured dairy companies.

Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13