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LiveGreat Foods LLC has developed a new innovative chocolate milk beverage called Acclaim for the United States dairy market. This is the first fluid milk incorporating CLA (conjugated linoleic acid) in the United States market since it was GRAS approved in July 2008 for several GRAS categories including fluid milk, yogurt, meal-replacement beverages, nutritional bars, soy beverages and fruit juices.
Acclaim is enhanced with Clarinol CLA from Lipid Nutrition. It has all the benefits of chocolate milk, plus the additional health benefits of CLA which include reducing body fat and increasing lean muscle.
Acclaim is the first product launched by LiveGreat Foods. It will be sold exclusively on the University of Wisconsin campus in Madison where, coincidentally, CLA was first discovered. The product is targeted to both young males and females who want to live life in shape and being fit. Acclaim is about smart decision making – it’s one more little thing these consumers can do to add to their diet a healthier choice. The 16-ounce bottle is designed to fit into their hectic and on-the-go lifestyles.
CLA is found naturally in milk, but the amounts found in milk today are not high enough to achieve many of the health benefits of CLA. Acclaim is formulated to contain the optimal level of CLA to provide superior fitness and health benefits; each bottle contains 3 grams of Clarinol CLA.
Dr. Michael W Pariza, credited with discovering CLA and a co-member of LiveGreat Foods, states: “Acclaim was developed to provide a tasty and uniquely nutritious chocolate milk beverage to the students at UW that differentiated us from all the rest of the chocolate milks in the marketplace. With the recent GRAS approval for Clarinol CLA, we wanted to capitalize on the marketable claims around reducing body fat and increasing lean muscle that resonate well with our target consumers.
“Since we are a new venture and have limited resources, Lipid Nutrition provided tremendous support in preparation for our small product launch on the campus of the University of Wisconsin, and Clarinol CLA was very easy to work with in this type of dairy application.”
One of the latest published clinical trials with Clarinol CLA in April 2007 of the British Journal of Nutrition, clearly established that Clarinol CLA reduced fat mass in specific locations on the body, such as the abdomen and thighs. The Clarinol CLA supplemented group demonstrated fat mass reduction already after three months. This further supports the existing body of evidence which provides a strong basis for a weight management claim on consumer packaging.
Clarinol CLA is available in both a liquid and a powder form. This allows a food or dairy company more possibilities to integrate the weight management benefits of Clarinol CLA into different types of applications.
Lipid Nutrition is a global leader in the supply of scientifically sound lipid ingredients from natural origin, which improve and maintain health and well-being. The multi-awarded company holds a strong position in weight management products like Clarinol CLA and PinnoThin. In addition to weight management, Lipid Nutrition offers a variety of branded products like Marinol concentrated fish oils for heart health and brain development, VitaTrin for anti-oxidant health, and Betapol human milk fat replacer for infant nutrition.