The COVID-19 pandemic increased consumer interest in immune health and sales of probiotic foods and beverages. Circana (previously IRI and NPD) reports that probiotic beverages have increased both dollar and unit sales for the past three years, and probiotics were found in over 30 beverage subcategories.
Opportunity knocks for dairy products that offer gut health/immunity benefits, mesh with consumers’ desire for healthier snacks and align with consumers’ values.
Our industry has shown itself to be resilient during the pandemic, and we are working with our dairy industry leaders to position dairy for the future.
It’s November — the air is crisp, pumpkin-spice offerings are seemingly everywhere, and the Thanksgiving holiday is looming. November is memorable for more than those reasons, however. It is also the month that Dairy Foods publishes its annual State of the Industry report.