
Fruit flavors are ubiquitous in dairy products, but far less common are vegetable ingredients. In Europe, manufacturers have found that fruit-vegetable blends are the most palatable way to deliver vegetables to consumers. Austria-based Nöm introduces Lifestyle Whey Drink, which includes 6% orange juice and 4% carrot juice. These complementary flavor profiles ensure that taste remains paramount (and familiar) while nutrition is enhanced.


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