Many of today’s hottest superfruits have exotic origins, and goji berry is no exception.

Many of today’s hottest superfruits have exotic origins, and goji berry is no exception. Indigenous to Asia, this antioxidant-rich fruit has been used in China for centuries. China’s Bright Dairy adds goji to its drinkable yogurt, claiming it improves blood circulation. And jujube, also grown in China, is included in the formulation. This fruit is a common ingredient in traditional Chinese medicine, and here it is added to help consumers’ “increase stamina and restore vitality.” It is China’s answer to a natural energy drink.