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    Dairy Processor News

    enLiven Yogurt Launches Exclusively at Walmart

    February 25, 2011

    enliven, a new low-cost, all-natural yogurt made from Ganeden Biotech, the nation’s leading distributor of over-the-counter probiotic products, launched exclusively in Walmart stores.

    “Yogurt has long been touted as a healthy breakfast and snack food,” says Carl Freund, vice president of consumer products at Ganeden Biotech, Inc., Cleveland. “We believe Walmart shoppers will enjoy our tasty new enLiven yogurt with beneficial probiotics, as it is not only good for you and your whole family, but it is affordably priced to help save you money.”

    enLiven yogurt features GanedenBC30 probiotics, contains no artificial flavors or coloring and comes in vanilla, blueberry, strawberry and peach flavors. Plus, it is 99% fat free and contains significant amounts of live and active cultures to support digestive health.

    Scientists now recognize that 70% of our immune system is actually living in the digestive tract, which reinforces the importance of eating healthy. GanedenBC30 supports digestive health because of its excellent stability.

    “enLiven is lower in price, sodium and fat than other leading yogurt brands,” says Freund. “We are certain people will enjoy eating this new probiotic yogurt; if not, we offer a money-back guarantee.”

    About Ganeden Biotech
    Founded in 1997, Ganeden Biotech, Inc. is based in Cleveland and is the largest seller of over-the-counter probiotics in the United States through its Digestive Advantage and Sustenex brands, along with the recently launched yogurt, enLiven. It also licenses its patented probiotic bacteria, GanedenBC30, for use in commercial food and beverage applications, medical foods, nutraceuticals and in the animal health industry. GanedenBC30 (bacillus CoagulansGBI-6086) is self-affirmed GRAS (Generally Recognized as Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient. For more information about GanedenBC30, visit www.ganedenbc30.com, and for licensing information, visit
    www.ganedenlabs.com.


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