High-fat foods and extra-large portions are partially responsible for the obesity crisis facing today’s youth. Many marketers, in fear they will be singled out for not providing kids with healthful, convenient choices, are responding with better-for-you foods.

Oscar Mayer Lunchables® typically contain foods considered high in calories and/or fat, and low in nutrition. New Lunchables Fun Fuel™ is a more healthful option. Based on the The Food Guide Pyramid, these on-the-go meals are designed to deliver up to one serving from the milk, grain, fruit and meat groups. They include reduced-fat natural cheese and low-fat yogurt. Kids still find the kits cool, as the packaging and brand name are similar to the original line. Because the graphics and fonts are a bit edgy, the kits appeal to older kids as they enter the rebellious years.

Lower-fat dairy foods are nutrition powerhouses that are well poised to assist America with getting kids back in shape. Innovative marketing techniques, along with convenient, portion-controlled packaging, are effective tools to get kids to choose dairy foods every day, as part of every meal.