Ice Cream is serious business in the Pacific Rim, and the latest evidence is that Nestlé is asking consumers in Malaysia to pick the newest flavor for its Drumstick line.

"Crunchy Chocolate Sensation" or the "Yam Dodol Sensation" will be the next ice cream introduced by Nestlé in this South Pacific nation. The Nestlé Drumstick Elections ‘05 Campaign will take votes by Internet or by calls to its election hotline.

To participate, voters must first buy a Drumstick ice-cream and look for the seven digit code under the lid or on the wrapper.