MADISON, Wis.—The Wisconsin Milk Marketing Board (WMMB) recently awarded Terry Sell, store manager of Joseph’s Super Valu in Ishpeming, Mich. and Paul Linsmeyer, sales representative of Morning Glory Dairy as grand prize winners of the “Chocolate Milk. Great Nutrition in Disguise” retail display contest.

More than 30 grocery retailers entered the contest, which was designed to help Wisconsin retailers, as well as those located in Illinois, Indiana, Iowa, Michigan and Minnesota, increase their REAL Chocolate Milk sales during the month of October.

Winners were selected based on their creativity, originality, innovative use of the theme, “Chocolate Milk. Great Nutrition in Disguise.” and their display’s potential to boost sales of Chocolate Milk in their grocery stores. Joseph’s Super Valu created a spooky red barn filled with mummies and costumed cows showcasing REAL chocolate milk in the center of the dairy case.