Kemps has entered the niche market of pelletized cryogenically frozen ice cream with the launch of IttiBitz. Ice Cream Reporter says the company describes the new product as “a revolutionary new chilled dessert product concocted of small creamy bits of ice cream that instantly melt in your customer’s mouth.”

The publication went on to report that Kemps claims IttiBitz is “entirely different from other pelletized ice cream products on the market” in that the IttiBitz ice cream balls “are larger in size, have an eight-month shelflife, and can be served, stored and shipped just like regular ice cream at temperatures of up to 10 degrees.”