Each year, the Innovative Ice Cream Flavor Competition, sponsored by Dairy Foods magazine, gives Ice Cream Tech participants the chance to taste the latest flavors and vote for their favorite product. 

Companies planning to participate in the 2010 Ice Cream Technology Conference in 2010, which is scheduled for March 10-11 in St. Petersburg, Fla., are invited to enter their own innovative flavors for a chance to take home honors in one or more of the three product categories: favorite new flavor that is currently in the market; most innovative prototype flavor not yet in the market; and most innovative novelty that is currently in the market.

Previous Innovative Ice Cream Flavor winners include Publix Super Markets in the favorite new flavor category for Chocolate Chip Oatmeal Cookie ice cream; Sensient Flavors in the most innovative prototype flavor with Oatmeal Scotch Cookie ice cream; and Wells’ Dairy for most innovative novelty category with its Raspberry Vanilla Aspen Frozen Granola Bars.

Ice Cream Tech, considered the premier event for frozen dessert professionals focuses specifically on frozen dessert research, technology, new market trends and opportunities. Ice Cream Tech fosters an open exchange among participants and experts on the technical and practical processing issues pertinent to the frozen dessert industry, such as production and ingredient technologies, product safety and labeling. 

Registration is available online at www.idfa.org

For contest submission guidelines or questions, please contact Lauren Ledermann at 202/220-3532 or lledermann@idfa.org.