Dairy Foods Blog


Kozy Shack seeks a million-dollar pudding recipe; Yoplait expands its pink ribbon campaign

Dairy brands use contests and health claims in this week's free-standing inserts.

October 12, 2012
Trans

Kozy-Shack-recipe-showdown.gifKozy Shack, Yoplait and Dannon  were among the brands active in free-standing inserts for the week beginning Oct. 7. 

 

Kozy Shack seeks recipes using its pudding or flan in a  "Recipe Showdown" contest running Oct. 1 to Jan. 2, 2013. Entrants submit original recipes, that will be judged on four criteria: creativity; best use of the pudding or flan; healthfulness; and appropriateness of the recipe to the category (dessert or main course/appetizer/side dish).
The Grand Prize is a trip for two (including airfare, two nights in a hotel and $500 cash) to Los Angeles to attend a taping of CBS Television’s ‘The Talk’ and to make an appearance on the show.

The grand prize winner will have the opportunity to win either $10,000 or $1,000,000 as a bonus prize. During the appearance on "The Talk," the Grand Prize winner has the opportunity to select from 50 envelopes, one of which contains a message entitling the winner to the $1 million bonus prize, payable $25,000 per year for 40 years. Two First Prizes are $5,000 and eight Second Prizes are $500.  Entry is online or by scanning a QR code on the insert.

Yoplait kicks off its 'save lids to save lives' campaign

In recognition of October as Breach Cancer Awareness Month, General Mills' Yoplait asks readers to "Join us to help make a difference!" by redeeming lids on Yoplait products. General Mills pledges to donate 10 cents per lid or online entry to the Susan G. Komen for the Cure, up to $2.5 million, plus as much as an additional $2 million based on other consumer actions.
The "save lids to save lives" program has been expanded to other General Mills brands, including cereals, soups and frozen vegetables.
In other activity, Yoplait promotes its Simplait and Greek yogurts.

Dannon asks shoppers to eat yogurt for breakfast

Dannon promotes the protein content of its yogurt brands in an FSI headlined "Fuel your morning!" A secondary headline states: "Make Dannon a part of your breakfast."
The FSI states new Activia Breakfast Blend, Oikos Greek yogurt and Light & Fit Greek yogurt have twice the protein of regular low-fat yogurt. The foods are available at grocery stores and super centers, according to the FSI.

In other activity this week:

  • Abbott Nutrition promotes its PediaSure, Glucerna and Ensure beverages made with dairy ingredients.


 

Yoplait kicks off its 'save lids to save lives' campaign

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Velvet Ice Cream Co., Utica, Ohio

Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

11/18/14 2:00 pm EST

Harness Your Product Inspection Program to Save Money, Ensure Quality and Drive Efficiencies

Consolidation in the dairy industry is raising the bar on innovation and driving efficiencies to ensure competitiveness. One area often overlooked is the role that the right product inspection program can play in supporting the organization’s overall business goals and protecting brand reputation. Drawing on best practices in metal detection, X-ray inspection and checkweighing, this session will cover criteria to help determine the right technologies to employ for a given product and packaging type for high-value, perishable dairy products.

Dairy Foods Magazine

dairy foods october

2014 October

A look inside 100-year-old Velvet Ice Cream; Plus we look at four cheese processors with award-winning artisan and farmstead cheeses.

Table Of Contents Subscribe

Cheese Flavors

What’s your favorite flavor to eat in cheese?
View Results Poll Archive

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.