Melinda Burn, PhD
Vice President Strategic Marketing, Solecta Inc.
Melinda Burn is the Vice President of Strategic Marketing at Solecta where she is responsible for the development and implementation of the global growth strategy for the business including the development of a robust innovation funnel. With more than 25 years of experience, Melinda has focused her career on connecting people and ideas at the intersection of marketing, technology and the customer to transform businesses, bring complex scientific solutions to the marketplace and build a sustainable customer experience. Prior to joining Solecta in 2019, Melinda held a variety of roles from R&D to operations to business leadership in the Industrial Water Treatment and Specialty Chemical industries. Most recently she was Vice President of Strategic Marketing and Innovation at Solenis, a leading producer of specialty chemicals for water-intensive industrial operations. Melinda is an ardent champion of the next generation of innovators and the building of an innovation ecosystem working with thought leaders in industry, government and academia and serves on the board of the Delaware Sustainable Chemistry Alliance (DESCA). Melinda holds a Bachelor of Science degree in Chemistry from the University of Alberta and a PhD degree in Chemistry from the University of California, Berkeley.
As with any processor, the desire to improve profitability is a key business driver. Client X used total cost of ownership (TCO) principles to evaluate how and where to focus resources in order to improve the operation of their plant. As a result of implementing TCO, client X was able to improve profitability at their plant by improving protein yield, lowering operating costs and reducing downtime. Going forward the client is continuing to use TCO to evaluate projects to further support their continuous improvement objectives.