Lifeway Foods Inc., a Morton Grove, Ill.-based supplier of kefir and fermented probiotic products to support the microbiome, said it continues to stand with the people of Ukraine by expanding humanitarian relief efforts to support those in need.

In last May’s Market Trends report, we shared a strong growth story for most cultured dairy categories at retail.

Prior to the COVID-19 pandemic, consumers already were showing “deep interest” in their own health and wellbeing (and that of animals and the planet), according to Chicago-based ADM. And that interest-only intensified with the arrival of the pandemic.

Lifeway Foods Inc., a Morton Grove, Ill.-based supplier of kefir and fermented probiotic products to support the microbiome, said it is kicking off this holiday season with the release of its holiday commercial and Giving Tuesday initiatives.

Lifeway Foods, a Morton Grove, Ill.-based supplier of kefir fermented dairy and probiotic plant-based products to support the microbiome, said it is slated to air a new commercial celebrating those who have worked tirelessly the last eight weeks to help keep America moving forward.