Retail sales of frozen desserts lose steam

Frozen desserts may be on the decline, but refrigerated desserts are trending positive

September 6, 2019

As U.S. consumers gravitate toward better-for-you choices, indulgent categories such as frozen desserts are losing some steam. According to data from IRI, a Chicago-based research firm, in the 52-week period ending June 16, 2019, dollar sales in the frozen desserts/toppings category fell 2.8% to $663.2 million.

Frozen dessert sales make producers frown and say ‘cheesecake’

The picture for cheesecakes, whip toppings and frozen puddings is not pretty. Sales dropped in all those segments. Sales of frozen sweet goods show some promise.

Sarah M. Kennedy

September 5, 2016

Ice cream sales may be climbing (see our August issue), but sales for most frozen dessert segments took a beating. Unit sales of frozen cheesecakes, pudding/mousse and whip toppings all decreased. Meanwhile, frozen sweet goods sales ticked up.

Cheesecake sales nearly frozen, while frozen puddings show promise

Sarah M. Kennedy

September 7, 2015

The frozen dessert category struggled with sales down or barely moving in all segments except frozen pudding, which saw sales rise.

Frozen pudding, cheesecake sales not so sweet

Sarah M. Kennedy

September 7, 2014

The overall frozen desserts and whip toppings category saw dollar and units sales down, with puddings and cheesecakes particularly struggling.

The right flavor or flavor combination can add excitement to — and encourage trial of — new dairy products such as ice cream, cultured dairy products and dairy beverages. Conversely, the wrong flavor or flavor combination can result in new product failure.

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Retail sales of frozen desserts lose steam

Frozen dessert sales make producers frown and say ‘cheesecake’

Cheesecake sales nearly frozen, while frozen puddings show promise

Frozen pudding, cheesecake sales not so sweet

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