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Yogurt is in its glory days as processors are getting innovative and trying to change the conversation. It’s not all just about Greek yogurt anymore in this ever-changing, hot category.
To increase brand awareness and yogurt consumption at U.S. colleges and universities, Greek yogurt processor Chobani, Norwich, N.Y., has hired the marketing and licensing agency IMG, Winston-Salem, N.C.
Greek yogurt accounted for 44% of U.S. yogurt sales in 2013 compared to just 4% in 2008. Marketers predict there is still a lot more room to grow the category in the United States.
The Asian market is served by the Australian plant which ships single-serve cups of plain and flavored yogurts and multiserve containers of plain yogurt.
April 16, 2014
Chobani is exporting Greek yogurt to Singapore, Malaysia and Panama. The New Berlin, N.Y.-based dairy processor also has a plant in Idaho and currently sells in Australia, where it has a third manufacturing facility.