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Kraft takes two free-standing inserts (for Jell-O pudding and FreshTake cheese-breadcrumbs-spices kits), while Dannon promotes a new Activia yogurt and Land O Lakes introduces a four-cheese Italian blend.
Among the five most advertised conventional dairy products, cheese ads are down 3.2%, yogurt ads are down 14.9%, ice cream ads are down by 10.6%, milk ad numbers increased by 22.9% and ads for cream cheese increased by 47.4%.
The most advertised cheese category, 8 ounce shredded, has a weighted average advertised price of $2.19, a 6.8% price decrease from last cycle. The average price for 8 ounce blocks, $2.20, is a 5.2% price decrease from the last cycle.