Muller Quaker features its new yogurts in this week's FSIs

The dairy partnership sells conventional and Greek yogurts.

James Carper

February 20, 2013

Muller Quaker Dairy and Nestle were active with free-standing inserts for the week beginning Feb. 17.

Free-standing inserts

Kraft gets krazy with silly spellingz in its FSI for Jell-O puddings

Pudding made with milk, flavored cheese and protein-enriched yogurt star in the free-standing inserts this week.

September 18, 2012

Kraft takes two free-standing inserts (for Jell-O pudding and FreshTake cheese-breadcrumbs-spices kits), while Dannon promotes a new Activia yogurt and Land O Lakes introduces a four-cheese Italian blend.

Dairy foods advertising

Retail ads for cheese, yogurt, ice cream tumble; milk, cream cheese ads rise

Among the five most advertised conventional dairy products, cheese ads are down 3.2%, yogurt ads are down 14.9%, ice cream ads are down by 10.6%, milk ad numbers increased by 22.9% and ads for cream cheese increased by 47.4%.

August 24, 2012

The most advertised cheese category, 8 ounce shredded, has a weighted average advertised price of $2.19, a 6.8% price decrease from last cycle. The average price for 8 ounce blocks, $2.20, is a 5.2% price decrease from the last cycle.

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Muller Quaker features its new yogurts in this week's FSIs

Kraft gets krazy with silly spellingz in its FSI for Jell-O puddings

Retail ads for cheese, yogurt, ice cream tumble; milk, cream cheese ads rise

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