What: FREE Webinar
When: March 19, 2020 at 2:00 PM EDT
What’s Next in Ice Cream?
Recent data from Chicago-based market research firm IRI paint a less-than-sunny picture of the ice cream category. During the 52 weeks ending Nov. 3, 2019, dollar sales within the retail ice cream/sherbet category fell 0.9% to $6,784.3 million, while unit sales dropped 2.5%. But the data are deceiving — seven of the top 10 brands actually saw dollar sales gains. What are those brands doing right? What up-and-coming trends will — and won’t — resonate with consumers?
Join us for a webinar that takes a look at emerging trends, growth drivers and opportunities in the ice cream segment.
- Understand what’s currently trending — and what’s not — in the ice cream category
- Learn about emerging trends within the ice cream space
- Gain an understanding of how consumers define indulgence within the ice cream segment