Dean Foods promotes a winter classic -- hot chocolate. Kraft reminds shoppers that its Singles are part of a classic combination – a grilled-cheese sandwich and tomato soup.  Meanwhile, Yoplait brands are the beneficiaries of a multipage FSI event by parent General Mills. They are among the dairy foods featured in this week’s free-standing inserts (FSIs) report.





FSI report for the week beginning Feb. 13, 2011

 That winter classic - hot chocolate - and a classic combination – a grilled-cheese sandwich and tomato soup – are among the dairy foods featured in this week’s free-standing inserts (FSIs).
 
Dean’s Foods urges buyers of its 1% lowfat chocolate milk to “try it hot!” The nation’s largest milk processor dangles a $1 coupon toward the purchase of one gallon or two half-gallons of its chocolate milk.

Kraft Singles unites with Campbell Soup Co.’s tomato soup under the headline “Enjoy the simple goodness of an American classic.” The cheesemaker offers a 55-cent coupon toward the purchase of any Kraft regular singles SKU and Campbell’s presents a 40-cent coupon toward the purchase of four condensed soup SKUs.

Yoplait brands are the beneficiaries of a multipage FSI event by parent General Mills. Among the messages are:
  • “Save on the snacks they love!” for GoGurt, Simply GoGurt and new Splitz.
  • “Close the calcium gap” for Yoplait Original. The brand states it delivers twice the calcium of the leading yogurt and 50% of the daily value.
  • “Great taste, zero guilt” for Fiber One.
  • “Great taste, less sugar” for Yoplait Kids.
  • “More nutrition than Ativia” (a Dannon brand) for Yoplus.
  • “You could lose 5 pounds in 2 weeks!” for Yoplait Light. It directs shoppers to its website for details of a two-week tune up diet.
  • “2 new flavors!” (cherry cheesecake and chocolate éclair) for Yoplait Delights.
  • “High in protein to help satisfy your hunger” for Yoplait Greek yogurt.
  • “Enjoy frozen smoothies at home” for Yoplait Smoothie.
Elsewhere in this week’s FSIs, Smart Balance promotes its buttery spread and fat-free, omega-3 milk. The brand dangles a $1 coupon toward the purchase of any two buttery SKUs and $1.50 on the purchase of one milk SKU.

See all of this week’s FSIs in the Dairy FSIs photo album on the Dairy Foods Facebook page.


Kraft singles and Campbell's soup FSI



Yoplait yogurt brand FSI



Smart Balance milk and spread FSI