Fuel Up will work with schools and partners to deliver solutions and resources that increase access to milk and other dairy products.
August 7, 2023
The dairy checkoff will shift to the "Fuel Up" platform with a goal of bringing new and diverse partners together to expand opportunities to increase access to dairy.
Although inflation has begun its descent, according to U.S. Bureau of Labor Statistics data, the story remains the same for several dairy categories: dollar sales are up and unit sales are down in a majority of categories.
The results are so telling that one expert calls for a re-evaluation of guidelines regarding whole-fat dairy.
July 11, 2023
Research shows two servings a day of dairy, mainly whole-fat, should be included in a healthy diet along with two to three servings of fruit and vegetables per day.
Last month in this column, I discussed how I believe concerns about milk-consumption declines are overblown. Although consumption has dropped since 1945 — a much different time — other segments of dairy have picked up the slack.
New public outdoor Muscle Milk Fitness Court coming to Los Angeles, Orlando or Atlanta.
July 6, 2023
There’s no doubt that exercise is a key component to leading a healthy lifestyle, though some would-be gym-goers feel intimidated in traditional fitness spaces. Muscle Milk is on a mission to address these challenges and help make fitness more accessible through its cause-based initiative, "The Lifting Project."
In June, students in Louisiana participated in a video submission challenge for the opportunity to play Madden NFL 23 against NFL player, James Washington.
July 5, 2023
Level Unlocked Tournament aims to bring together students and the broader gaming community to educate young gamers on the importance of fueling their body with healthy foods, so they have the energy to play their game.
Anyone thinking butter is just another dairy product should look no further than South Korean boy band BTS, which just two years ago released a song simply titled “Butter,” which includes the lyrics, “Smooth like butter, pull you in like no other.”