There are few stars in the refrigerated milk category as numbers drop. Flavored milks are among the few that showed increases in dollar and unit sales.

Adding to its line of liqueurs, White Plains, N.Y.-based Adult Beverage Co. announced a strawberry flavor addition to its alcohol-infused milk. The ready-to-drink Adult Strawberry Milk combines strawberries, cream and vodka, and doesn’t require refrigeration. The suggested retail price for a 750-milliliter bottle is $17.99.

Chocolate milk has been in the news recently — and part of that focus has been on its popularity as a recovery beverage for elite professional and endurance athletes.

Shamrock Farms, owner of the Rockin' Refuel brand, launches a national advertising campaign with NFL athlete Peyton Hillis. Rockin' Refuel is a 100% milk sports recovery beverage providing high-quality protein and other essential nutrients.

Dairy Foods invited Julie Buric, Vice President of MilkPEP, the Milk Processor Education Program, to share the organization’s 2012 strategy for boosting consumption of fluid milk.

Goldenrod Dairy, Symsonsia, Ky., took the Milk Mustache Tour to Bowling Green, Ky.’s Diddle Arena for the Kentucky High School Athletic Association’s girls “sweet 16” basketball tournament.

The marketing team at the milk processing arm of Kroger Co., Cincinnati, Ohio, created a themed label for half-gallon jugs of low-fat chocolate milk for its “Chocolate Milk – The Official Drink of Halloween” campaign.

While Sunnyside Farms had previously teamed with its owner Save Mart Supermarkets (a unit of Super Store Industries) on a sponsorship of the Amgen Tour of California, the dairy processor had not put its efforts into promoting solely one product at the cycling event.