Five-time basketball All-Star Al Horford is sharing his recovery secret in a new bilingual "Built with Chocolate Milk" campaign from the Washington, D.C.-based Milk Processors Education Program (MilkPEP).
It's no secret that the fluid milk category has been struggling at retail for quite some time. However, sales of flavored milk and whole milk actually made some impressive gains in the not-too-distant past.
The milk line will offer whole, 2% reduced-fat, 1% low-fat and skim. A 1-cup serving of the whole-milk variety contains 150 calories, 8 grams of fat, 11 grams of sugar and 8 grams of protein.
As milk alternatives made from almonds, coconut and some other decidedly non-dairy sources increase in popularity, dairy milk sales continue on a downward spiral.