It celebrates women with a new "Fierce" brand restage featuring a revitalized look, new product innovation and more.
Danone introduced a new marketing campaign for its Light + Fit brand. It celebrates women with a new "Fierce" brand restage featuring a revitalized look, new product innovation, and an ad campaign that flips traditional notions that women should crave less and invites them to indulge more in snacks that delight their tastebuds.
As part of this new look and integrated campaign, Light + Fit is releasing two new commercials that follow a fearless heroine as she flips the script on snacking by unapologetically taking what's hers and snacks without sacrifice. The creative is directed by Malia James and infuses her bold, unique, and fun creative approach to break away from classic yogurt campaigns of years past.