Penned by the Commodores’ lead singer Lionel Richie, “Easy (Like Sunday Morning”) is a slow ballad expressing a man's feelings as a relationship ends. However, instead of being depressed about the break-up, the future solo superstar states that he is instead "easy like Sunday morning.” In the world of consumer packaged goods (CPGs), there’s nothing “slow” about internet and eCommerce sales as the “ease” of turning to keyboards to place shopping orders abounds.
Particularly during the COVID-19 pandemic in 2020, eCommerce was a go-to resource for consumers needing weekly grocery staples like milk, butter, bread, and water. Nic Boyer, director of eCommerce, and Anne Zybowski, vice president of eCommerce, digital shelf for Chicago-based Circana (formerly IRI and NPD), explains that eCommerce and omnichannel engagement from all consumers accelerated the adoption of digital behaviors during the past five years.