This is the first Tetra Pak campaign to revitalize dairy categories with characters inspired by Disney and MARVEL.
Tetra Pak and The Walt Disney Co. are joining forces to bring Disney and MARVEL characters to popular milk drinks categories. Eighty Disney and MARVEL-inspired designs will be showcased on Coop's Qualité & Prix brand ambient white milk, fresh white milk, flavored milk, and protein drinks in beverage cartons in Switzerland.
This is the first Tetra Pak campaign to revitalize dairy categories with characters inspired by Disney and MARVEL, helping to make Coop products stand out for consumers in honor of Disney's 100th anniversary.