Research: Consumers want products that are backed up by science
Product efficacy and proven claims are the most important consumer purchase motivators regarding buying functional foods with prebiotics, according to FMCG Gurus research.
Product efficacy and proven claims are the most important consumer purchase motivators regarding buying functional foods with prebiotics, according to a new global survey commissioned with 10,000 consumers in 10 countries by FMCG Gurus, a strategic partner of BENEO.