Forty Amazon Fresh delivery regions to offer five of brand’s most popular flavors.
New York City-based Mochidoki announced that the premium mochi ice cream brand is expanding its retail footprint to include 40 Amazon Fresh delivery regions offering five of the brand’s most popular flavors: Vanilla Chip, Strawberry, Cake Batter, Vegan Mango and Vegan Passionfruit.
According to the company, mochi ice cream category saw a 60% increase in demand from 2021 to 2022, and Mochidoki more than doubled the amount of product sold from 2020-2022. With a loyal contingent of fans, returning buyers make up over 50% of Mochidoki’s customer base, it adds.