Pepsi teams with Santa and actress Lindsay Lohan to encourage consumers to enjoy “Pilk”
Combining Pepsi and Milk, known as “dirty soda,” must-have trending combination that could win consumers cash.
This holiday season, Pepsi is giving milk and cookies — a favorite tradition to leave out for Santa — a surprising and naughty new twist with the introduction of Pilk and Cookies. For those new to Pilk, it is the delicious and must-have drink that combines the crispness of Pepsi with the subtly sweet and creamy taste of milk, traditionally topped with creamer, the Purchase, N.Y.-company says.
Known in pop culture as a "dirty soda," this trending combination has grown over several decades and has recently gained viral fame on TikTok. Through December 25, Pepsi is inviting fans to join the naughty list with the #PilkandCookies Holiday Challenge, giving 25 lucky fans the chance to win cash for their holiday gifts. To enter, fans must follow @Pepsi on Instagram, Twitter, or TikTok and share a photo or video of their dirty, delicious Pilk and Cookies treat with #PilkandCookies #Sweepstakes.