Although the ice cream and frozen novelties category appears to be grounded at home base, there is much more to the story. Despite changes in at-home consumption post-pandemic, the category could be ready for liftoff, and could go where no man has gone before.
The entire ice cream/sherbet category saw sales slightly uptick less than 1% to $7.67 billion in U.S. multi-outlets for the year ending Sept. 4, according to Chicago-based Information Resources Inc. (IRI) data. Although this is seemingly nothing to write home about (via intergalactic email, of course), an increase in sales is positive news. For example, as Dairy Foods reported in a similar story last year, this category suffered sales declines of 1.5% during the prior year.