The milk category is exhibiting both its peaks and nadirs concurrently. Dollar sales are as hot as the planet Venus, while unit sales more closely pattern Mars or Uranus.
Overall, milk category dollar sales reached an impressive $15.32 billion in U.S. multi-outlets for the 52-week period ending Sept. 4, an increase of more than 7% year over year, according to data from Chicago-based Information Resources Inc. (IRI). However, unit sales decreased by 3.3% to 4.627 billion. The price per unit of milk increased by 11 cents per unit to $3.31, proving inflation, as expected, is likely a factor in milk sales.