Plant milk refers to non-dairy beverages flavored and scented with a water-based plant extract. Its color is similar to that of milk. A wide variety of plants produces milk. These days, consumers are increasingly likely to choose alternatives to cow milk due to factors including lactose intolerance, hypercholesterolemia prevalence, allergies to cow milk, and preference for vegan diets. Plant-based milk products have gained enormous popularity around the world over the years due to their numerous health benefits, ease of availability, and rise in the vegan population.
Demand for plant-based milk is particularly high due to increased cases of lactose intolerance and increased awareness of its high nutritional benefits. As a result, adopting effective marketing strategies to raise awareness of plant-based products and their health benefits will boost sales of plant-based milk products. The plant-based milk market in 2021 was worth $35 billion, and by 2030, it will reach $123.1 billion at a compound annual growth rate of 15% during the forecast period 2021-2030.