Founders of Honest Tea return to bottled tea business with Just Ice Tea
Organic, Fair Trade Certified teas and sweeteners from Eat the Change hitting store shelves in September
Just a few months after The Coca-Cola Co.’s decision to discontinue Honest Tea, Honest Tea’s co-founders Seth Goldman and Barry Nalebuff announced their return to the bottled, ready-to-drink (RTD) tea business with the launch of Just Ice Tea, which is slated for distribution in September.
The organic iced tea brand is focused on sourcing simple ingredients for its Fair Trade Certified teas and sweeteners. The RTD iced teas are the latest addition to Eat the Change, the planet-friendly snack (and now beverage) company founded by Goldman and Mendelsohn in 2020.