Frozen novelties will launch in three flavors: Gooey Butter Cake, Marshmallow Brownie and Peanut Butter Pretzel.
Milk Bar, founded by award-winning chef Christina Tosi, added Batter Bites, a bite-size snackable frozen novelty, which is now available at Whole Foods and more.
Milk Bar entered into the Grocery category in 2020 and, in just two years, is available in more than 10,000 grocery stores with offerings including soft-baked cookies, signature cake truffle-inspired Truffle Crumb Cakes, and pints of ice cream. Batter Bites marks the brand’s fourth product line and first foray into frozen novelties, a largely emerging category.