Packaging is becoming an increasingly potent dairy merchandising vehicle. Enhancements to labeling, shrink wrap, and printing equipment are resulting in the development of visually appealing containers with recyclable films and sleeves that are tamper-evident and that help extend a product’s shelf life.
“The right print finishing technologies can help brands perform better, stand out on shelf, and create an elevated consumer experience, all while delivering consistent operational performance,” says Travis Klug, marketing manager for dairy at Amcor Flexibles North America, a Buffalo Grove, Ill.-based packaging supplier.