Homegrown Jar Joy premium multi-layered pies and cheesecakes reach mass market
Husband-and-wife team grow business from home kitchen, food truck to 12 flavors being available at Sam’s Club and Aldi.
An innovative homegrown dessert, Jar Joy desserts went from flavor testing in a kitchen to selling from a food truck to mass market availability at Sam’s Club and Aldi within a few years. To keep up with growing demand, the company recently acquired a 60,000-square-foot production facility in Sanford, Fla.
Noting that only about one in 10 new food products from entrepreneurial ventures and small companies succeed, Jar-Joy founders Shaun and Sarah Hunte point out that the homegrown nature of Jar Joy is pivotal to its success story.