Society is changing. As the baby boomer generation ages, and slowly leaves this world, a new force of consumers is emerging and challenging the way the dairy industry does business.
For decades, baby boomers — those born between 1955-1964 — were the key customers for dairy products. They grew up drinking milk with all their meals and enjoyed a variety of dairy products. This generation was known for its loyalty and preference for brand names and were creatures of habit. There are still 73 million baby boomers, but this generation is slowly fading away and will force dairy companies to confront new consumer realities.