Cosmic Bliss asks consumers to scream for ice cream
Throughout July, company asks people share a video of themselves "screaming for ice cream."
Cosmic Bliss is asking America to scream for ice cream. As a brand on a mission to flip the food system to a more organic and regenerative supply chain, Cosmic Bliss is rewarding consumers' "ice-screams" with free ice cream and donations to nonprofits supporting the research and progression of organic and regenerative farming practices.
Throughout July, the purpose-driven brand is calling on consumers nationwide to join the challenge by sharing a joyous video of themselves "screaming for ice cream" and for a better planet on social media while tagging the brand (@findcosmicbliss) and using the hashtag #icecreamforabetterplanet. Every video posted with #icecreamforabetterplanet contributes toward a $50,000 donation goal to the Rodale Institute and Regenerative Organic Alliance in partnership with 1% of the Planet. In addition, one lucky fan will take home the grand prize of a year's worth of free ice cream from Cosmic Bliss.