Sharing creamier ice cream with everyone goal of Tillamook County Creamery
Creamery rolls out new Butter Pecan flavor and unveils new partnership with actress Jenny Slate.
Tillamook County Creamery Association (TCCA) is bringing back its Partnership for Creamier Ice Cream (PCIC) for another summer of fun. Founded in 2021, the PCIC is on a mission to ensure every scoop and cone of ice cream has more cream and better ingredients. Leading the charge on PCIC’s mission to share creamier ice cream with everyone is actress, comedian and author, Jenny Slate.
Slate joins the PCIC at a consumer crossroads in the ice cream aisle: those who buy the creamiest, ice cream ever (ahem…Tillamook) and those who, for some reason, don't. Working hard to convert everyone to the extra creamy side, Slate stars in a new digital advertising campaign for TCCA in which she and fellow members of the Partnership for Creamier Ice Cream go to great lengths to encourage sharing of Tillamook extra-creamy ice cream. The campaign is running across connected TV, digital video, social, search and out of home, the company says.