Company teams up with 'That 70s Show" actress Laura Prepon
Vitalite is a new brand of plant-based, vegan-certified, dairy-free cheese from Saputo Dairy USA that offers great taste, texture, visual appeal and melting performance, stated the company.
“As demand for vegan cheese continues to grow, many consumers have been vocal about how difficult it has been to find a plant-based cheese that lives up to their expectations,” said David Cherrie, Saputo Dairy USA vice president, marketing and innovation. “As a dairy company, we are experts at making cheese people love and crave. Where other plant-based cheeses fall short, we saw an opportunity to use our expertise in the cheese category to create a delicious plant-based alternative.”