Thinking about making some sustainability-minded tweaks to your dairy packaging? Don’t think too long. When it comes to food and beverage packaging, consumer expectations have never been “greener” than they are today.
“Sustainability is no longer a ‘nice to have’ but a ‘need to have’ when it comes to packaging,” Michael Moren, commercial director for Putnam, Conn.-based Impact Consumer Products Group (ICPG) explains. Consumers are more knowledgeable than ever, he adds, and are “actively looking to brands to help them make environmentally responsible decisions and inform them of the sustainability attributes of their packaging.”