Naturally healthy and organic dairy milks, cheeses, and yogurt continue to resonate in the dairy market as more consumers take a hands-on approach to their own health and well-being. Throughout the world’s food system, “traceability” has become a lightning rod for conversations and business activity, particularly as consumers want to know more about their foods’ quality and safety. In fact, New York-based Nielsen’s report “What’s In Our Food and On Our Mind” says that globally, nearly 73% of consumers agree that they feel more positively about companies that are transparent about where and how products were made, raised, or grown.
As consumers continue to diversify their diets, it will be increasingly important for food brands and retailers to provide trustworthy, transparent information, which leads to peace of mind and, subsequently, more basket rings. A March 2021 report from FMCG Gurus titled “How Has COVID-19 Changed Consumer Behavior” notes that the pandemic caused an accelerated shift in behavior, with 58% of global consumers stating they are more attentive to “locality claims” as a result of COVID-19.