Castello cheese brand launches ‘Hype the Havarti Food Truck Challenge’
The top 10 creative food truck recipe submissions featuring Castello creamy havarti cheese will go head-to-head for the Grand Prize of $20,000.
Castello — a cheese brand of Basking Ridge, N.J.-based Arla Foods Inc. USA and maker of authentically Danish havarti cheese — said it is giving food truck owners the opportunity to bring home some serious “cheese” with the first-ever “Hype the Havarti Food Truck Challenge.” Through June 4, Castello is inviting food truck owners from across the country to submit their most creative and crave-worthy recipes featuring Castello creamy havarti cheese at www.HypeTheHavarti.com.
In addition to creating a unique recipe, entrants will also share how they’ll “Hype the Havarti” and encourage their fans and communities to test out their new Castello creamy havarti cheese menu item. The top 10 finalists will be determined based on recipe creativity, consumer appeal and their “Hype the Havarti” ideas, Castello said.