Tillamook County Creamery Association bringing back Partnership for Creamier Ice Cream
New advertising features actress, comedian and author Jenny Slate.
Tillamook County Creamery Association (TCCA), Tillamook, Ore., said it is bringing back the Partnership for Creamier Ice Cream (PCIC) for another summer of fun. The PCIC was founded in 2021 to ensure every scoop and cone of ice cream has more cream and better ingredients. The PCIC is on a mission to share creamier ice cream with everyone
Actress, comedian and author Jenny Slate is joining the PCIC “at a consumer crossroads in the ice cream aisle: those who buy the creamiest, ice cream ever (ahem …Tillamook) and those who, for some reason, don't,” TCCA said. Working hard to convert everyone to the extra creamy side, Slate stars in a new digital advertising campaign for TCCA in which she and fellow members of the PCIC go to great lengths to encourage sharing of Tillamook extra-creamy ice cream. The campaign debuts on May 9 across connected TV, digital video, social, search and out of home.