Brand partners with singer, actress Leslie Grace and enlists talents of artist Jade Purple Brown for packaging design.
Häagen-Dazs, an ice cream brand of Oakland, Calif.-based Dreyer’s Grand Ice Cream, with the help of singer and actress Leslie Grace, announced the nationwide availability of its new City Sweets collection. City Sweets is a new, playfully indulgent collection of flavors inspired by the iconic street food desserts that you grab when you are out and about in a city, the company says.
From beloved street vendor pretzels and crispy churros to waffles and New York’s classic black and white cookies, the new Häagen-Dazs ice cream collection brings together the brand’s famous decadent flavors and pairs it with beloved on-the-go eats. For instance, each bite of City Sweets adds a playful twist to one of Häagen-Dazs beloved flavors, including crunchy, salty pretzel pieces, crispy churros with caramel, fluffy cake swirled with berry sauce or cookie chunks with delicate ripples of chocolate frosting, the brand says.