According to an estimate from the U.S. Census Bureau, the U.S. population is now more than 332 million. And two of today’s youngest generations — millennials (born between 1981 and 1996) and Generation Z (born between 1997 and ~2012) — account for almost half of that total. U.S. millennials numbered 72.1 million as of 2020, while U.S. Gen Zers numbered almost 69 million, states Austin, Texas-based financial technology and marketing services firm Kasasa.
These generations present a huge opportunity to dairy processors. To capture these consumers, however, dairy product marketers must understand each generation’s wants, needs, and motivators.