YogiBalls rebrands as Pariva, adds new flavors to yogurt bites lineup
The company's new name is extracted from a Hindi word meaning 'transformation,' which embodies its mission.
YogiBalls, a Dorchester, Mass.-based producer of small orbs of strained whole-milk yogurt immersed in a mix of organic extra virgin olive oil, organic sunflower oil, herbs and spices, says it completed an extensive rebranding effort, including a new name, Pariva, which better reflects its mission, growth aspirations and vision for the future. The company also debuted a newly designed logo and new packaging, along with two new product flavors, Tandoori and Za’atar, complementing the original Garlic & Rosemary product.
The name Pariva is extracted from a Hindi word meaning “transformation,” which embodies the company’s mission.