Prior to the COVID-19 pandemic, consumers already were showing “deep interest” in their own health and wellbeing (and that of animals and the planet), according to Chicago-based ADM. And that interest-only intensified with the arrival of the pandemic.
“Health and wellness remain at the forefront of the global conversation,” said June Lin, vice president, global marketing, health & wellness at ADM, in an August 2021 press release detailing consumer health-and-wellness-related lifestyle shifts. “The pandemic has transformed how consumers perceive holistic health and wellbeing. It’s impacting how we live and increasing the importance of the foods, beverages, and supplements we choose, presenting new opportunities for our industry to meet their needs.”