Sales of store brand products reached record $199 billion last year
Strong growth continued into January 2022.
Last year was a roller coaster ride for store brands. Sales were up and down but finished strong, with increases averaging about 5% over the last five months, according to New York-based Private Label Manufacturers Association (PLMA). The just-released “PLMA’s 2022 Private Label Report” tells the whole story in detail.
Store brand dollar sales grew 1% to a record $199 billion in all U.S. retail channels in 2021, according to the report, which is based on data from Chicago-based market research firm IRI that was provided to PLMA.