Tillamook celebrating National Cheddar Day with return of the Mother Loaf
The date coincides with company’s anniversary and Super Bowl Sunday; TCCA also to offer cheddar-friendly merchandise, shoppable music video.
Sunday, Feb. 13, 2022, might be the cheesiest day ever when National Cheddar Day and the Big Game collide. Add in the return of the Mother Loaf — a 40-pound block of Tillamook sharp yellow cheddar — and a drop of the most cheddar-friendly merchandise (Shop.Tillamook.com), and the day will truly be a Sunday Funday like no other, Tillamook, Ore.-based Tillamook County Creamery Association (TCCA) said. TCCA is inviting everyone to join in the Cheddarbration and to get in the spirit by watching its shoppable Music Video, made in partnership with creative agency 72andSunny Los Angeles, at TillamookCheddarParty.com.
“When we announced the Mother Loaf last National Cheddar Day, it sold out in 20 minutes,” said Joe Prewett, executive vice president, brand and category growth at TCCA. “This year, our farmer-owned co-operative celebrates 113 years on Feb. 13, so we thought the best way to celebrate with our fans would be to bring back the Mother Loaf again — and then some. We’ve added a bold music video, cheesy swag and fun fan giveaways to help cheddar-lovers everywhere upgrade any food moment, whether to dress up your table or yourself.”