News from dairy processors, associations and suppliers.
Serendipity Brands, a New York-based super-premium ice cream brand inspired by the world-famous Serendipity3 restaurant, said it teamed up with delivery startup Gopuff, Philadelphia, for a one-day experiential pop-up in New York inspired by the classic 1983 film, “A Christmas Story.” To help celebrate the launch of Serendipity’s limited edition “A Christmas Story”-inspired pint, the pop-up offered attendees free pints of the new flavor and a recreation of the iconic “A Christmas Story” living room. With more than 700 total in-store attendees, Serendipity Brands and Gopuff distributed 1,000 pints of free ice cream and gave away 60 leg lamps to special winners throughout the day.